Different operator
Bally Bet
Sportsbook with NFL, NBA and UK markets.
Sites Like Sportingbet
Sites like Sportingbet in our records: Bally Bet, Ladbrokes, Coral and three more. Sportingbet is a sportsbook, and so are all six. Three run on the same licence as Sportingbet; three are run by other licence holders.
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- Six alternatives compared
- Three on the same licence
- Three from other operators
Six alternatives to Sportingbet
Every site here has sports betting on record, which is what makes it an alternative. They are shown in two groups by who runs them; that is about ownership, not about how alike they are.
Other operators
Same licence as Sportingbet
Held by LC International Limited (Entain)
Sportingbet itself, for reference
What the comparisons below are measured against.
- Kind of site
- Sportsbook
- On the menu
- Sports betting, Slots, Table games, Jackpots, Crash games
- Sports betting
- A sportsbook covering football, tennis, golf, Formula 1, rugby union and cricket
- Slots
- Slots including Big Bass Splash
- Table games
- Table games including Premium Blackjack and 20p Roulette
- Name dates from
- 1998
Different operator
Bally Bet: a sportsbook with NFL, NBA and UK markets
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Different licence holder: Gamesys Operations Limited |
| Sports betting | A sportsbook covering NFL, NBA and UK markets, with in-play betting |
| Also on both menus | Slots, Jackpots |
| Also lists | Live casino, Scratchcards |
| Game suppliers named | Evolution, Blueprint, Pragmatic Play, Light & Wonder, Games Global |
| Limits on record | Publishes no game count |
| Welcome offer on record | £30 in free bets or 30 free spins for £10 (28 September 2026) |
Bally Bet is a sportsbook, like Sportingbet. It has a sportsbook covering NFL, NBA and UK markets, with in-play betting. Sportingbet has a sportsbook covering football, tennis, golf, Formula 1, rugby union and cricket.
Both also have slots: Sportingbet has slots including Big Bass Splash, and Bally Bet has slots including Fishin' Frenzy and Eye of Horus titles. Beyond what Sportingbet lists, Bally Bet has live casino and scratchcards. For live casino, it has live tables including Crazy Time and Lightning Roulette. One limit on record: it publishes no game count.
Bally Bet may suit you if you also want live casino and scratchcards on the same site.
Same licence as Sportingbet
Ladbrokes: a sportsbook with casino, bingo and poker tabs alongside
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Same licence, held by LC International Limited |
| Sports betting | A full sportsbook, with the gaming lobby sitting inside it |
| Also on both menus | Slots |
| Also lists | Live casino, Bingo, Poker |
| Limits on record | Publishes no game counts on its lobby |
Ladbrokes is a sportsbook, like Sportingbet. It has a full sportsbook, with the gaming lobby sitting inside it. It runs on the same licence as Sportingbet, so choosing it keeps you with the same operator.
Beyond what Sportingbet lists, Ladbrokes has live casino, bingo and poker. For live casino, it has live casino and game shows as tabs of their own. One limit on record: it publishes no game counts on its lobby. Ladbrokes may suit you if you also want live casino and bingo on the same site.
Same licence as Sportingbet
Coral: a sportsbook with a bet builder, cash out and daily price boosts
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Same licence, held by LC International Limited |
| Sports betting | In-play betting, a bet builder, cash out and daily price boosts, with horse racing, greyhounds and virtual sports on its menu |
| Also on both menus | Slots |
| Also lists | Live casino, Bingo, Poker |
| Also has | A payment-methods list printed on its slots page |
Coral is a sportsbook, like Sportingbet. It has in-play betting, a bet builder, cash out and daily price boosts, with horse racing, greyhounds and virtual sports on its menu.
Like Sportingbet, Coral has slots: a slots page that states 4,500-plus games. Beyond what Sportingbet lists, Coral has live casino, bingo and poker. For live casino, it has live roulette. It also has a payment-methods list printed on its slots page. Coral may suit you if you also want live casino and bingo on the same site.
Different operator
Unibet: a sportsbook with casino, bingo and poker on one balance
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Different licence holder: Platinum Gaming Limited (Kindred Group) |
| Sports betting | A bet builder, cash out, and live streaming of selected football and horse racing on Unibet TV |
| Also on both menus | Slots |
| Also lists | Live casino, Bingo, Poker |
Unibet is a sportsbook, like Sportingbet. It has a bet builder, cash out, and live streaming of selected football and horse racing on Unibet TV.
Like Sportingbet, Unibet has slots: a slots lobby split into thirteen sections, jackpots, Megaways and Slingo among them. Beyond what Sportingbet lists, Unibet has live casino, bingo and poker. For poker, it has Texas Hold'em, Pot Limit Omaha and Banzai, as cash games, tournaments, Sit & Go and HexaPro, with a poker app.
Unibet may suit you if you also want live casino and bingo on the same site.
Same licence as Sportingbet
bwin: a sportsbook with live betting across football, racing, tennis, basketball and darts
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Same licence, held by LC International Limited |
| Sports betting | A sportsbook covering football, horse racing, tennis, basketball and darts, with live betting |
| Also on both menus | Slots |
| Also lists | Live casino, Poker |
| Also has | Virtual sports |
bwin is a sportsbook, like Sportingbet. It has a sportsbook covering football, horse racing, tennis, basketball and darts, with live betting.
Beyond what Sportingbet lists, bwin has live casino and poker. It also has virtual sports. bwin may suit you if you also want live casino and poker on the same site.
Different operator
10bet: a sportsbook with a bet builder and early payout
| Kind of site | Sportsbook |
|---|---|
| Relationship to Sportingbet | Different licence holder: Blue Star Planet Limited |
| Sports betting | A sportsbook with a bet builder, early payout on a two-goal lead and acca boosts |
| Also lists | Casino games, Live casino |
| Welcome offer on record | A 100% sports welcome bonus up to £50 (16 September 2026) |
10bet is a sportsbook, like Sportingbet. It has a sportsbook with a bet builder, early payout on a two-goal lead and acca boosts.
Beyond what Sportingbet lists, 10bet has casino games and live casino. 10bet may suit you if you also want casino games and live casino on the same site.
Sportingbet and its alternatives side by side
What is on record at both sites, and what else each alternative lists.
| Site | Relationship to Sportingbet | Kind of site | On both menus | Also lists |
|---|---|---|---|---|
| SportingbetThis page | The site being compared | Sportsbook | Sports betting, Slots, Table games, Jackpots, Crash games | – |
| Bally Bet | Different licence holder (Gamesys Operations Limited) | Sportsbook | Sports betting, Slots, Jackpots | Live casino, Scratchcards |
| Ladbrokes | Same licence (LC International Limited) | Sportsbook | Sports betting, Slots | Live casino, Bingo, Poker |
| Coral | Same licence (LC International Limited) | Sportsbook | Sports betting, Slots | Live casino, Bingo, Poker |
| Unibet | Different licence holder (Platinum Gaming Limited) | Sportsbook | Sports betting, Slots | Live casino, Bingo, Poker |
| bwin | Same licence (LC International Limited) | Sportsbook | Sports betting, Slots | Live casino, Poker |
| 10bet | Different licence holder (Blue Star Planet Limited) | Sportsbook | Sports betting | Casino games, Live casino |
- Also on record with slots, like Sportingbet: Bally Bet, Ladbrokes, Coral, Unibet and bwin.
- Also on record with jackpots, like Sportingbet: Bally Bet.
More alternatives to Sportingbet
Further sites with sports betting on record, without a full comparison on this page. Each has a page of its own.
Who runs Sportingbet
Sportingbet runs on a Gambling Commission licence held by LC International Limited.
Eleven other brands on this site run on the same licence, which makes them sister sites of Sportingbet. Ladbrokes, Coral, bwin and Gamebookers are among the alternatives above. Sharing a licence is about who runs a site; it does not make two sites alike.
Other brands in the same group
Same licence, but not compared above because they are not on record as alternatives for sports betting: Foxy Bingo, Party Casino, Gala Bingo, Foxy Games, Gala Spins, Gala Casino and PartyPoker. Party Casino and PartyPoker do list sports betting, but our records do not describe it, so they are not compared.
On the register
- Licence holder
- LC International Limited
- Account number
- 54743
- sportingbet.com
- Active
Read 5 October 2026. Check it on the Gambling Commission's register.
Sites like Sportingbet: questions
Is Bally Bet connected to Sportingbet?
They run on different licences: Bally Bet on Gamesys Operations Limited's, Sportingbet on LC International Limited's. Our records show no ownership link between the two, and listing them together is not a claim of one. They are on the same page because both are sportsbooks.
Which sites like Sportingbet have an app?
Bally Bet, Unibet and 10bet each list an app in our records. No app is recorded for the others, which does not mean they have none.
How alternatives are chosen, and what is not checked. All betting sites. All 34 brands.