How we choose alternatives

How alternatives are chosen

• The product comes first. Each brand is recorded as one kind of site: bingo site, slots site, casino, sportsbook or poker room. An alternative must have that product on record: bingo for a bingo site, sports betting for a sportsbook, poker for a poker room, casino games or slots for a casino or slots site.
• The same rule for every brand. A sister site is held to it exactly as any other site is. Sharing a licence, or sharing other parts of a menu, never makes up for not having the product.
• A different kind of site can qualify. A sportsbook with a poker product can be an alternative to a poker room. It is compared on its poker, and it is listed only when our records describe that product.
• Fewer when there are fewer. A page shows up to six full comparisons, and at most two from any one other licence holder. Where only three or four sites qualify, the page shows three or four.
• Order is not a ranking. Sites of the same kind come first, then other kinds. Nothing is scored, rated or called closest, and no site has been tested.
• The brand itself has to be on record. If we do not know what kind of site a brand is, or what is on its menu, its page names no alternatives until we do. What a licence permits is not used as a guess at what a site offers.

On record, not on record, and not offered

Every statement about what a site has comes from a dated record of the site's own pages. Three cases are kept apart:

• On record: the record shows the site offers it.
• Not offered: the record states the site does not have it. Only then does a page say so.
• Not on record: the record is silent. A page leaves it out, and never treats silence as absence.

Welcome offers are shown with the date they were recorded, only for the product the page is about, and are dropped once the record is two months old.

Ownership, kept separate

Sister sites are gambling sites run on one licence. Every gambling business licensed in Great Britain has an account on the Gambling Commission's public register, and the register lists the website addresses each account operates. Two brands are shown as sister sites here when both have a live address on the same account. Shared games, software or design do not count.

• The copy of the register in use is dated 5 October 2026. Each brand page links to its register entry.
• A different licence holder is reported as a different licence holder. It is not presented as proof that two companies are unconnected.
• A brand that is alone on its licence account here is described that way. It is not said to have no sister sites, because one owner can hold several licences.
• Brands on the same licence that are not alternatives are listed under who runs the brand, with a link to the group's page.

White labels

The register marks some addresses as white labels. A white label is a brand that runs under another company's licence, and the licence holder is responsible for it. MONOPOLY Casino is one: the register lists monopolycasino.com as a white label on Gamesys Operations Limited's licence. A white label is still a sister site of the other brands on that licence.

What this site does not tell you

• Which site is best. A listing is not a recommendation.
• How fast a site pays out, how its support behaves, or anything else that would need an account to find out.
• Whether an account, a bonus or a self-exclusion at one site carries over to its sister sites.
• Anything about sites licensed outside Great Britain.

Sites change. Treat every detail as a guide and the site's own pages as the source.